Business Model Evaluation: A Systematic Review of Methods

Background: As a result of factors such as digitization and rapid technology change, organizations are compelled to innovate their business models at an accelerated pace. While the domain model innovation has focused on understanding structuring process innovation, it offers limited guidance for evaluating during process. Business evaluation plays vital role in supporting decision-making about performance or viability new motivating continued investments. Existing literature methods application is available information scattered. Furthermore, BMI covers broad spectrum activities - from initiation implementation challenges effectiveness vary across phases innovation. Thus, there need better evaluation, timing Method: Through systematic review, we have investigated characteristics effective Results: We identified six groups used evaluation. Additionally, find that early phase predominantly qualitative nature, whereas late generally supported through quantitatively-oriented methods. Moreover, observe support Based our findings, propose guiding structure aligning with respective phases. Conclusion: The proposed practice serves basis future research developing more tools development.